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Market Research Projects & Campaigns Created by Students for the Development of Small Businesses

The following projects contain in-depth research, suggestions, and creative strategy made completely by students in my Ross School of Business marketing courses for complete ownership and use by their respective small business clients. 

Click on each project below to learn more about the different types of student client projects we complete every year!

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Students apply industry, competitive and consumer behavior research that they've gathered and analyzed to customize integrated marketing communication messages, marketing strategies, and print and social media content for a small business client.

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Consumer Behavior Research Projects

Students design research, analyze data, and recommend specific marketing strategies to help their clients not only reach its customers but also understand what influences and provides value for them.

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