amyangellmktJan 16, 20234 minBuilding and Maintaining Your Brand ImageHow to connect with, acquire, and retain consumers If I were to ask you to think about the brand McDonald’s, what comes to mind? What...
amyangellmktOct 21, 20223 minBuilding Better Brand IdentitiesDifferentiation and the ability to connect and charge more... These are the main reasons for branding. But where do you begin? In my...
amyangellmktJul 9, 20213 minMarketing Shouldn't be "A League of Their Own"Every great sports team knows that it takes a coach to lead them to victory. It’s time that we take this same mentality to marketing.
amyangellmktFeb 21, 20213 minThe Big Benefits of Going SmallThe co-created value of pairing students and small businesses in the classroom environment
amyangellmktJan 5, 20214 minAdapt or DieIf you're a die-hard fan of online or hybrid teaching, this article is not for you. Earlier last year, COVID-19 rudely barged into our...