How to connect with, acquire, and retain consumers If I were to ask you to think about the brand McDonald’s, what comes to mind? What...

Differentiation and the ability to connect and charge more... These are the main reasons for branding. But where do you begin? In my...

Every great sports team knows that it takes a coach to lead them to victory. It’s time that we take this same mentality to marketing.

The co-created value of pairing students and small businesses in the classroom environment

If you're a die-hard fan of online or hybrid teaching, this article is not for you. Earlier last year, COVID-19 rudely barged into our...