COURSE COLLABORATIONS

Advertising Management

Example Pitch Deck & Video

MKT 411 is an integrated marketing communications course that assesses the target customers, communication objectives, creative strategy, and evaluation criteria of a successful campaign by working with local small businesses. Students work to create pitch decks for clients to use to attract potential partners and investors, giving them a usable deliverable to increase business revenue.

See the pitch deck (above) and custom video (below) of a team's final deliverables that won their client's favor.

Student Testimonial

Amy is a fantastic lecturer, the presentations were engaging, and so were the case studies, as the companies discussed were relevant to the times. SHE IS AWESOME––love her connections to small businesses, we had great clients! I learned so much from this class, especially what it takes to be part of an ad agency.

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