Ross School of Business

Marketing Projects

In addition to her consulting and coaching business, Amy teaches three marketing electives at the University of Michigan Ross School of Business- Consumer Behavior,  Designing Persuasive Communication, and Advertising Management as well as the marketing core and capstone. In each of these courses, her students collaborate with local small businesses to create and implement problem-solving strategies.

 

If you are a small business that has limited resources, take a closer look at some of our past course projects below and apply to be considered. 

NOTE: This is ONLY for businesses who want to partner with a student team. For businesses who want professional marketing services, see "our work" and "connect" pages.  

COURSE COLLABORATIONS

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Advertising Management

The client project in MKT 411 involves creating a customized pitch deck that appeals to their client's investors or partners. Clients who collaborate on this project work with up to 3 teams and, at the end of the semester, select the team with the pitch that is most likely to increase their revenue.

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Consumer Behavior

The client project in Marketing 313 involves identifying who the target customer(s) are and what influences their purchase decision-making and why. It includes extensive research and culminates in a presentation that suggests marketing strategy recommendations as well as one creative deliverable such as a social media content planner. 

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Designing Persuasive
Communication

The client project in MKT 407/COMM 317 involves creating a customized, turnkey promotional campaign. Clients who collaborate on this project work with up to 4 student teams and, at the end of the semester, select the team with the best overall campaign. From extensive macro research to developing customer personas and big ideas, student teams work hard to win their client's favor!