COURSE COLLABORATIONS

Ross School of Business

Marketing Projects

Amy teaches three marketing electives at the University of Michigan Ross School of Business- Consumer Behavior,  Designing Persuasive Communication, and Advertising Management as well as the marketing core and capstone. In each of these courses, her students collaborate with local small businesses to create and implement problem-solving strategies.

 

Take a closer look at some of the projects we have worked on in the past to find the best marketing project for you!

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Consumer Behavior

The client project in Marketing 313 involves identifying who the target customer(s) are and what influences their purchase decision-making and why. It includes extensive research and culminates in a presentation that suggests marketing strategy recommendations as well as one creative deliverable such as a social media content planner. 

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Designing Persuasive
Communication

The client project in MKT 407/COMM 317 involves creating a customized, turnkey promotional campaign. Clients who collaborate on this project work with up to 4 student teams and, at the end of the semester, select the team with the best overall campaign. From extensive macro research to developing customer personas and big ideas, student teams work hard to win their client's favor!

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Advertising Management

The client project in MKT 411 involves creating a customized pitch deck that appeals to their client's investors or partners. Clients who collaborate on this project work with up to 3 teams and, at the end of the semester, select the team with the pitch that is most likely to increase their revenue.